South West Wildlife Fundraising Ltd (SWWFL) inspires people to support their local Wildlife Trusts through membership and a regular donation.
We work with 9 Wildlife Trusts – Avon, Devon, Dorset, Gloucestershire, Hampshire & Isle of Wight, Herefordshire, Somerset, Wiltshire and Worcestershire – representing them in their local communities at events and venues.
We work collaboratively as a specialist department of our owning Wildlife Trusts to increase effectiveness, minimise costs and develop expertise to innovate successfully. Any surplus revenue after investment in the organisation is returned to the Wildlife Trusts.
We want to be the most respected and effective face-to-face fundraising organisation in our sector and beyond.
We aspire to achieve this in an ethical way, characterised by high standards of personal and organisational conduct coupled with compliance with legal and self-regulated fundraising practice. We are members of the Institute of Fundraising and work to a strict code of conduct.
In 2018-19 we recruited over 13k Wildlife Trust members. This represents 120% increase on 2017-18 and a doubling of memberships in four years.
We are dedicated to keep growing the membership of our Wildlife Trusts. This includes looking at innovative approaches such as introducing electronic tablet devices to make it easier for people to sign-up for membership with our membership recruiters, as well as bespoke information systems.
About the Wildlife Trusts
Wildlife Trusts are registered local charities formed by people getting together to make a positive difference to wildlife and future generations, starting where they live. They are part of a national grassroots movement of 46 Wildlife Trusts across the UK with over 800,000 members from diverse backgrounds. Wildlife Trusts work on land and sea, from mountain tops to the seabed, from hidden valleys and coves to city streets. They are campaigning for a Nature Recovery Network where wildlife thrives across our landscape and 30% of land and sea is restored for nature by 2030.
Membership supports Wildlife Trusts to protect local nature and campaign nationally.
Read about the impact The Wildlife Trusts made in 2018-19.
The Wildlife Trusts are also partners in the Backyard Nature campaign helping children connect with nature and become conservation activists.
SWWFL is wholly owned by Wildlife Trusts across the South and West.
Working together, we reduce our costs ensuring even more is raised to protect our wildlife and countryside.