About us

South West Wildlife Fundraising Ltd (SWWFL) inspires people to support their local Wildlife Trusts through membership and a regular donation. 

We are owned by and work on behalf of local Wildlife Trusts in Avon, Cornwall, Devon, Dorset, Gloucestershire, Gwent, Hampshire & Isle of Wight, Herefordshire, Somerset, Wiltshire and Worcestershire.

We specialise in providing face-to-face membership fundraising for our Wildlife Trusts, engaging with our communities both at local venues and events and door-to-door. We use secure digital processes to set up and transfer direct debit payments and new member details to Wildlife Trust membership teams. As members of the Chartered Institute of Fundraising, we work to high standards of conduct and ethics. We aim to represent our Wildlife Trusts in a knowledgeable, friendly, passionate, and honest way, consistent with our goal of being the most respected and effective face-to-face fundraising organisation in our sector and beyond.

We were established in 2013 by local Wildlife Trusts to deliver in-house face-to-face membership fundraising, and in 2023 celebrated 10 years of supporting wildlife and the environment.

 We aim to be the most respected and effective face-to-face fundraising organisation in our sector and beyond. We aspire to achieve this in an ethical way, working to high standards of conduct. We are members of the Chartered Institute of Fundraising.

About local Wildlife Trusts

The Wildlife Trusts are a grassroots movement that believe we need nature and it needs us. 

Every Wildlife Trust is an independent charity making a positive difference to wildlife and future generations, starting where they live and work.  

The Wildlife Trusts’ purpose is to bring wildlife back, to empower people to take meaningful action for nature, and to create an inclusive society where nature matters. 

The Wildlife Trusts Impact Report 2022-23 

His Majesty, The King's patronage

In May 2024, His Majesty, The King announced his continued patronage of The Wildlife Trusts following a review of Royal patronages conducted by the Royal Household after His Majesty’s accession to the throne. King Charles III became patron of The Wildlife Trusts in 1977 when Prince of Wales. Since then, he has become well known as a visionary environmentalist and has dedicated more than 50 years to championing the UK’s response to the nature and climate crises. Read more

Equality, diversity and inclusion

People, conversations and reaching the widest audience possible are core to what we do, so we are committed as an employer, and representative of local Wildlife Trusts, to an ongoing journey of learning about equality, diversity and inclusion.

We are reflecting on all aspects of what we do at SWWFL, and are working with the Wild about Inclusion team at The Wildlife Trusts to provide ongoing training for all staff.

Read about The Wildlife Trusts’ commitment to equality, diversity and inclusion.

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About local Wildlife Trusts