South West Wildlife Fundraising Ltd (SWWFL) inspires people to support their local Wildlife Trusts through membership and a regular donation. 

We carry out face-to-face membership recruitment at local venues and events on behalf of Wildlife Trusts in Avon, Cornwall, Devon, Dorset, Gloucestershire, Gwent, Hampshire & Isle of Wight, Herefordshire, Somerset, Wiltshire and Worcestershire.

We are wholly owned by Wildlife Trusts across England and Wales, working collaboratively as a specialist department to increase effectiveness, minimise costs and develop expertise to innovate successfully. Any surplus revenue after investment in the organisation is returned to the Wildlife Trusts.

We want to be the most respected and effective face-to-face fundraising organisation in our sector and beyond.

We aspire to achieve this in an ethical way, characterised by high standards of personal and organisational conduct coupled with compliance with legal and self-regulated fundraising practice. We are members of the Chartered Institute of Fundraising and work to a strict code of conduct

What’s it like to work for SWWFL? Read our Indeed reviews

“Joining SWWFL was an important move for Hampshire & Isle of Wight Wildlife Trust. Our strategy for creating a wilder future relies heavily on getting many more people to support nature’s recovery. The SWWFL team have been instrumental in finding people who share our concern about the worrying declines in our wildlife and who want to do their bit to help.  By helping us grow membership and financial support, the SWWFL team are making a big difference to the Trust and the wildlife we all care about.” 

Debbie Tann, Chief Executive, Hampshire and Isle of Wight Wildlife Trust

Growing membership

We have achieved over 80,000 memberships for our Wildlife Trusts. (In 2018-19 we recruited over 13,000 Wildlife Trust members: a 120% increase on 2017-18 and a doubling of memberships in four years. )

We are dedicated to keep growing the membership of our Wildlife Trusts. This includes looking at innovative approaches such as introducing electronic tablet devices to make it easier for people to sign-up for membership with our membership recruiters, as well as bespoke information systems.

About the Wildlife Trusts

Wildlife Trusts are registered local charities formed by people getting together to make a positive difference to wildlife and future generations, starting where they live. They are part of a national grassroots movement of 46 Wildlife Trusts across the UK with over 800,000 members from diverse backgrounds. Wildlife Trusts work on land and sea, from mountain tops to the seabed, from hidden valleys and coves to city streets.

"SWWFL is Worcestershire Wildlife Trust's most important working partner. We really appreciate the professionalism and commitment that all SWWFL staff apply. This translates into consistently high levels of recruitment of new members, our largest and most important source of day to day income, volunteers and legacies which, in turn, underpin all of our work to conserve and promote wildlife and wild places.”

Colin Raven, Director, Worcestershire Wildlife Trust

Click here to find out more joining your local Wildlife Trust by speaking to one of our membership recruiters at a venue or event.

Campaigning for wildlife 

Membership supports Wildlife Trusts to protect local nature and campaign nationally. 

The Wildlife Trusts are calling to restore 30% of land and sea for nature by 2030. Nature Recovery Networks are part of this: Sir David Attenborough explains why.

Read about the impact The Wildlife Trusts made in 2019-20.

The Wildlife Trusts are also partners in the Backyard Nature campaign helping children connect with nature and become conservation activists.