South West Wildlife Fundraising Ltd (SWWFL) inspires people to support their local Wildlife Trusts through membership and a regular donation. 

We represent our eight owning Wildlife Trusts – Avon, Devon, Dorset, Gloucestershire, Hampshire & Isle of Wight, Somerset, Wiltshire and Worcestershire – to the public in face-to-face settings such as local venues, shows and events.

We work collaboratively as a specialist department of our owning Trusts in order to increase effectiveness, minimise costs and develop expertise to innovate successfully. Any surplus revenue after investment in the organisation is returned to the Trusts.

We want to be the most respected and effective face-to-face fundraising organisation in our sector and beyond.  We aspire to achieve this in an ethical way, characterised by high standards of personal and organisational conduct coupled with compliance with legal and self-regulated fundraising practice. We are members of the Institute of Fundraising and work to a strict code of conduct

“Joining SWWFL was an important move for Hampshire & Isle of Wight Wildlife Trust. Our strategy for creating a wilder future relies heavily on getting many more people to support nature’s recovery. The SWWFL team have been instrumental in finding people who share our concern about the worrying declines in our wildlife and who want to do their bit to help.  By helping us grow membership and financial support, the SWWFL team are making a big difference to the Trust and the wildlife we all care about.” 

Debbie Tann, Chief Executive, Hampshire and Isle of Wight Wildlife Trust

Growing membership

In 2018-19 we recruited over 13k Wildlife Trust members. This represents 120% increase on 2017-18 and a doubling of memberships in four years.  

We are dedicated to keep growing the membership of our Wildlife Trusts. This includes looking at innovative approaches such as introducing electronic tablet devices to make it easier for people to sign-up for membership with our membership recruiters, as well as bespoke information systems.

About the Wildlife Trusts

Our Wildlife Trusts are registered local charities formed by people getting together to make a positive difference to wildlife and future generations, starting where they live. They are part of a national grassroots movement of 46 Wildlife Trusts across the UK with over 800,000 members from diverse backgrounds. Wildlife Trusts work on land and sea, from mountain tops to the seabed, from hidden valleys and coves to city streets. They are campaigning for a Nature Recovery Network where wildlife thrives across our landscape. 

"SWWFL is Worcestershire Wildlife Trust's most important working partner. We really appreciate the professionalism and commitment that all SWWFL staff apply. This translates into consistently high levels of recruitment of new members, our largest and most important source of day to day income, volunteers and legacies which, in turn, underpin all of our work to conserve and promote wildlife and wild places.”

Colin Raven, Director, Worcestershire Wildlife Trust

Click here if you would like to find out more joining your local Wildlife Trust by speaking to one of our membership recruiters at a venue or event through a venue or event.

Positive impact

Regular financial support from Wildlife Trust membership as well awareness and involvement is enabling our Wildlife Trusts to act NOW:

They are campaigning for a Wilder Future and a Nature Recovery Network across the UK that extends into every part of our towns, cities and countryside, bringing wildlife and the benefits of a healthy natural world into every part of life. Sign-up here

Read about the impact The Wildlife Trusts made in 2017-18.

The Wildlife Trusts are also partners in the Backyard Nature campaign which aims to help children connect with nature and become conservation activists. 

Hampshire &
Isle of Wight

Wiltshire

Worcestershire

SWWFL is wholly owned by eight Wildlife Trusts across the South and West.
Working together, we reduce our costs ensuring even more is raised to protect our wildlife and countryside.