About us

South West Wildlife Fundraising Ltd (SWWFL) inspires people to support their local Wildlife Trusts through membership and a regular donation. 

We are owned by and work on behalf of local Wildlife Trusts in Avon, Cornwall, Devon, Dorset, Gloucestershire, Gwent, Hampshire & Isle of Wight, Herefordshire, Somerset, Wiltshire and Worcestershire.

We were set up in 2013 by local Wildlife Trusts to focus on face-to-face membership fundraising and in 2023 celebrated 10 years of engagements at venues and events, achieving over 100,000 memberships. 

 We aim to be the most respected and effective face-to-face fundraising organisation in our sector and beyond. We aspire to achieve this in an ethical way, working to high standards of conduct. We are members of the Chartered Institute of Fundraising.

About local Wildlife Trusts

The Wildlife Trusts are a grassroots movement that believes we need nature and it needs us. 

Every Wildlife Trust is an independent charity making a positive difference to wildlife and future generations, starting where they live and work.

The Wildlife Trusts’ purpose is to bring wildlife back, to empower people to take meaningful action for nature, and to create an inclusive society where nature matters. 

The Wildlife Trusts Impact Report 2022-23 

Our commitment to equality, diversity and inclusion

People, conversations and reaching the widest audience possible are core to what we do, so we are committed as an employer, and representative of local Wildlife Trusts, to an ongoing journey of learning about equality, diversity and inclusion.

We are reflecting on all aspects of what we do at SWWFL, and are working with the Wild about Inclusion team at The Wildlife Trusts to provide ongoing training for all staff.

Read about The Wildlife Trusts’ commitment to equality, diversity and inclusion.

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