South West Wildlife Fundraising Ltd (SWWFL) inspires people to support their local Wildlife Trusts through membership and a regular donation.
We represent our eight owning Wildlife Trusts – Avon, Devon, Dorset, Gloucestershire, Hampshire & Isle of Wight, Somerset, Wiltshire and Worcestershire – to the public in face-to-face settings such as local venues, shows and events.
We work collaboratively as a specialist department of our owning Trusts in order to increase effectiveness, minimise costs and develop expertise to innovate successfully. Any surplus revenue after investment in the organisation is returned to the Trusts.
We want to be the most respected and effective face-to-face fundraising organisation in our sector and beyond. We aspire to achieve this in an ethical way, characterised by high standards of personal and organisational conduct coupled with compliance with legal and self-regulated fundraising practice. We are members of the Institute of Fundraising and work to a strict code of conduct.
In 2018-19 we recruited over 13k Wildlife Trust members. This represents 120% increase on 2017-18 and a doubling of memberships in four years.
We are dedicated to keep growing the membership of our Wildlife Trusts. This includes looking at innovative approaches such as introducing electronic tablet devices to make it easier for people to sign-up for membership with our membership recruiters, as well as bespoke information systems.
About the Wildlife Trusts
Our Wildlife Trusts are registered local charities formed by people getting together to make a positive difference to wildlife and future generations, starting where they live. They are part of a national grassroots movement of 46 Wildlife Trusts across the UK with over 800,000 members from diverse backgrounds. Wildlife Trusts work on land and sea, from mountain tops to the seabed, from hidden valleys and coves to city streets. They are campaigning for a Nature Recovery Network where wildlife thrives across our landscape.
Regular financial support from Wildlife Trust membership as well awareness and involvement is enabling our Wildlife Trusts to act NOW:
They are campaigning for a Wilder Future and a Nature Recovery Network across the UK that extends into every part of our towns, cities and countryside, bringing wildlife and the benefits of a healthy natural world into every part of life. Sign-up here
Read about the impact The Wildlife Trusts made in 2017-18.
The Wildlife Trusts are also partners in the Backyard Nature campaign which aims to help children connect with nature and become conservation activists.
Isle of Wight
SWWFL is wholly owned by eight Wildlife Trusts across the South and West.
Working together, we reduce our costs ensuring even more is raised to protect our wildlife and countryside.